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Market Assessment of Complementary Product

29 Apr 2020 | Malaysia

Performing Market Assessment to Develop a Complimentary Product in ASEAN


Performing market assessment to develop a complimentary product in ASEAN for a leading American engine manufacturer.


Our client was a Fortune 500 company and a leading American engine manufacturer which serves multiple industry verticals, ranging from on highway, off-highway, Marine, Oil & Gas, Mining, and others. The client was looking to have a possible expansion strategy for any product complement market in the ASEAN region to support and complement their engine products.

engine manufacturer


YCP Solidiance assisted the client by identifying the top product complement in the 4 industry verticals (OHW, Marine, Oil & Gas, and Mining) to be able to profile the industry attractiveness and ease to enter for the client in ASEAN market.


Our team at YCP Solidiance profiled all the largest players in and narrowed down several potential candidates based on growth strategy, business model competitiveness, and management. The key factor in this approach was to align the client's business expectations with the partner's performance and future potential.

Engagement ROI

Our client was able to identify potential growth plans for their future acquisition business in the ASEAN region.

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